The cooperative method of instruction in Marketing Education programs requires the joint interest and efforts of the school, local businesses, and the community. In cooperative programs, school activities and work experiences are components of the total competency-based learning package designed by the teacher-coordinator, who implements the classroom instruction and, along with a supervisor at work who also coordinates each student’s on-the-job training. On-the-job training may take place during part of the school day and/or outside regular school hours, ensuring maximum scheduling flexibility for students.

DECA is a Association of Marketing Students, and is designed to complement, supplement, and strengthen the marketing education curriculum and instructional program. Through participation in local, state, and national activities, DECA members develop a better understanding of the business world, become conscious of their civic obligations, and develop social poise and leadership ability. The DECA program of work includes activities related to classwork and participation in community projects, district meetings, and competitive events.

Cooperative Education

In courses using the cooperative education method (identified as "co-op" in the course descriptions), students receive a combination of classroom instruction and a minimum of 360 hours of continual supervised on-the-job training throughout the school year. This training, which takes place in a local marketing business, is planned, supervised, and documented by the marketing education teacher-coordinator. Students work an average of 15 hours per week for 36 weeks. On-the-job training that takes place in the summer months may be counted toward the 360 hours, if documented by a training plan and supervised by the marketing teacher-coordinator.

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